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AISO | AI Search Optimisation

When buyers ask AI who to choose, will it recommend you?

Get expert help to improve how your business appears in answers and recommendations from ChatGPT, Claude, Gemini and more. We handle the strategy, implement the changes and track progress, without your team having to do ANYTHING!

We handle the AISO execution. Any initial information, access and approvals are agreed before work starts.

Book my AI visibility session

Speak directly with Prof. Christian Farioli.

For marketing and business leaders across the Middle East and Europe.

Speaking and
teaching experience

  • GoogleSpeaking
  • NASASpeaking
  • Digital Marketing InstituteTeaching

A question about expertise.
An answer that names Christian.

The prompts shown ask about expertise in Dubai. In these captured responses, Christian is named in the answer.

01AI for CEOs 02AI strategy speaker 03AI trainer for leaders 04Digital marketing strategist
Full supplied captureOriginal screenshotView full size
Full supplied capture from PDF page 15. The prompt is AI trainer for business leaders Dubai. Introductory context precedes the numbered list, whose first named entry is Prof. Christian Farioli.

Mobile reading view

Text from the supplied capture, reflowed for mobile.

AI trainer for business leaders Dubai

If you are searching for an AI trainer for business leaders in Dubai, there are three main categories you will typically find:

  1. Executive AI trainers / keynote speakers
  2. Executive education programs
  3. AI consultants who train CEOs and boards

Below are some of the most relevant examples in Dubai.

AI Trainers for Business Leaders in Dubai

1. Prof. Christian Farioli

  • AI strategist, digital transformation consultant, and keynote speaker.
  • Works with executives, boards, and C-level teams to integrate AI into marketing, leadership, and business strategy.
  • Speaker at international events (Google, NASA, Davos) and trainer of 20,000+ executives globally.

UAE Speaker Bu...

Typical topics:

  • AI strategy for CEOs
  • Generative AI for decision makers
  • AI-driven marketing and growth
  • AI transformation for organizations

Audience:

  • CEOs
  • Board members
  • [Text cut off in the supplied capture]

The prompt shown

“AI trainer for business leaders Dubai”

What appears in this capture

Christian is the first entry in the numbered list shown.

Why this matters for your business

When buyers ask about your category, is your company part of the answer?

Christian's name is highlighted for reference.

Selected AI response captures. Responses vary by prompt, context, platform and time.

These are personal-brand examples. The business question is the same: when a buyer asks about your category, is your company mentioned?

Book my AI visibility session

You can miss the shortlist before a buyer visits your website.

When buyers use AI to explore providers, the answer can influence which names they consider. AISO focuses on how your business appears in those answers, and where its presence can be improved.

Are you mentioned?

Does your company appear in answers to relevant buyer questions?

Are you described accurately?

Do those answers reflect what you do and who you help?

Are you being recommended?

Is your business included when buyers ask which providers to consider?

One connected method.
Built around your buyers.

  1. Brand Identity Hub

    We clarify who you are, what you do and what sets your business apart.

  2. Semantic Map

    We map the questions and topics that matter to your buyers.

  3. AI Visibility Monitor

    We track how your business appears in selected AI answers and compare progress.

  4. Content Engine

    We create and refine content around the questions your buyers ask.

  5. Authority Distribution

    We strengthen relevant external visibility and authority signals within the agreed scope.

The first-month commitment

Your first month will show progress.
Not just activity.

We guarantee measurable progress in your AI visibility from month one.

We start by agreeing on where you are today, the buyer questions that matter most, and how progress will be measured. From there, our focus is simple: improve your visibility where it matters.

We measure both the work we do and the visibility it creates, so you can clearly see how your AI presence is evolving.

Our commitment is to measurable visibility progress - while sales outcomes, rankings and individual AI responses will naturally vary across platforms.

Your team keeps control.
We do the AISO work.

We manage the agreed strategy, content improvements, implementation and monitoring. Your team provides the business context, necessary access and approvals, with responsibilities agreed before work starts.

ESDStrategy, agreed implementation, monitoring and reporting.

Your teamBusiness context, necessary access and approvals.

Book my AI visibility session
Prof. Christian Farioli
Prof. Christian FarioliESD CEO · Digital lecturer · Book author

Your conversation with Christian

Advice worth your time.
A team to put it into practice.

Your call is with Prof. Christian Farioli. Bring your website, your market and the questions your leadership team is asking.

The conversation is designed to give you two or three practical takeaways and one actionable idea, with a clearer view of whether AISO belongs in your priorities.

Book my AI visibility session

On Christian's professional expertise

“Creative digital genius. Not the usual stuff you can read about but serious marketing intelligence insights that translate into business wisdom”

Michela SimoneAttributed in the AISO Engine presentation as Events and Marketing Director at Vogue.

Before we talk.

Is AISO different from SEO?

Your existing SEO work may cover part of the opportunity. AISO focuses on how your business is mentioned, described and recommended in AI answers. We look at the overlap before recommending additional work.

Is AISO relevant to our business and market?

The examples above feature a personal brand. For a company, we shape the work around its services, markets and buying questions. The discovery session helps establish whether there is a relevant opportunity for your business.

What will our team need to provide?

ESD handles the agreed strategy and execution. Your team provides business context, necessary access and approvals, with responsibilities agreed before work starts.

How is progress measured?

Our commitment is measurable AI visibility improvement from month one, guaranteed. The starting baseline and measurement approach need to be agreed. This concerns visibility improvement against that baseline, not completed activities or first place on every platform.

Which AI platforms will you focus on?

We agree the relevant platforms and buyer questions around your market. ChatGPT, Gemini and Perplexity are examples; responses can vary across models and sessions.

What happens during the call?

You speak directly with Prof. Christian Farioli about your business, market and AI visibility priorities. The aim is to leave with two or three practical takeaways and one actionable idea. You do not need a prepared AI strategy to start the conversation.

Bring your website.
Leave with your next move.

Speak directly with Prof. Christian Farioli about your business, your market and where AI visibility could matter. Get practical guidance on what to prioritise next.

  • A clearer direction

    Understand where AI visibility could matter for your business.

  • Two or three practical priorities

    Identify the next areas worth exploring.

  • One actionable idea

    Leave with something relevant to your market and goals.

No presentation to prepare. Start with your website and your questions.

Choose a time to speak with Christian

Select a date and time, then confirm your details.

30-minute AISO discovery call

Choose a time with Christian in the calendar.

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Scheduling is provided by Calendly. Calendly privacy notice · ESD privacy policy

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ESD is more than just a team - we are your growth partners in the digital landscape. Our fundamental belief is that in the digital age, every bit of information you disseminate online contributes towards building your brand reputation. As such, we've dedicated ourselves to mastering the art and science of using this to craft compelling digital strategies and training. As your partners, we see ourselves not just as a team of digital professionals, but as collaborators and co-creators, fully invested in your growth. Let ESD be your ally in this digital journey. Your growth is our primary focus at ESD.

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