Digital Marketing Strategy
When we ask, what is your Digital Strategy, most reply:"ask my Social Media team or IT Manager"The Client
We Need To Grow
The digital department, led by the CDO, should be responsible for the entire transformation, but the real transformation must be top-down. This means a cultural shift, and the leadership team is best placed to understand the opportunities that come with digitisation. Successful teams plan their activities and learn that they need to take an integrated approach. They plan for the future and learn from their past successes and failures and the challenges they face by adopting integrated approaches.
The Challenge
We Tried Many Tactics And We Are Still Not Growing
Digital adoption efforts are paying off, as evidenced by the fact that more than half of companies that have adopted a Digital First strategy have identified it as one of their top priorities. The challenge remains that all companies agree that they need to have a clear strategy for digital adoption to ensure that their workforce adheres to the new Standard Operating Procedures (SOPs) that accompany the transition. Empowering people to successfully navigate a new digital framework by continuously learning is something else entirely.
First Step
Digital Assessment
As digital technologies become more ubiquitous and companies continue to advance on the path of digital transformation, digital strategy and business strategy are no longer the same. The most important benefit of a digital assessment is to ensure that you, as an organisation, are well positioned to address the future of your digital business and chart a path to long-term digital leadership. This helps to assess whether a digital initiative is worthwhile and whether the results and predefined objectives are achieved.
Second Step
Gap Analysis
Digitally mature companies are more likely to participate in the digital ecosystem, and their employees are often organised into functional teams. Employees in digitally mature organisations have the ability to innovate in their workplaces, regardless of which workplaces they are. Digitised companies report that they provide their employees with sufficient resources for innovation. The most digitally mature companies are more likely to develop the digital leaders they need.
"Christian is one of the best lecturer I have ever come across. His knowledge is amazing and I would recommend him to anyone who is interested in digital marketing on anything even remotely related to it!."
"His humble approach and very straight forward thinking it is indeed very valuable to any organization. I can personally recommend Christian and his Team."
“Passionate professionals with a strong business background in digital marketing. A lot to learn and even more to be inspired”
“Simply brilliant experts in their field.“
“Your background and leadership makes you to view solutions instead of problems. Makes the impossible possible”
"Christian is a Digital Specialist that is a thought leader in the industry."
"Thank you, it was amazingly insightful. Walked away with a new look on SEO. Thank you."
“Very knowledgeable in the digital field, particularly in PPC.”
“Very knowledgeable with wide span of experiences covering the Digital space as well as Marketing.”
“Very informative and inspiring.”
“Their knowledge is extremely impressive. I look forward to working more closely in the future for all of my digital requirements.”
"Creative digital genius. Not the usual stuff you can read about but serious marketing intelligence insights that translate into business wisdom."
Third Step
Strategic Actions
To help you get started, we have created a powerful framework. You will know exactly what to do in details and even the time-frame. We will be identifying Quick-Hits actions which in 1 to 3 months can jump start your digital transformation and start providing ROI. You will be able to benchmark and compare where your organisation is and assess your digital potential to identify where it needs to be in the future. Our strategy will help you get started and your business will flourish if you are willing to let us help you.
Fourth Step
Risk Matrix
We use the Risk Matrix in our strategy, as a pivotal tool in risk management; it acts as a visual aid to assess the probability and impact of potential risks. This methodical approach allows for a clear understanding of which areas require immediate attention and resources, and which risks can be monitored over time. Implementing a Risk Matrix not only helps in mitigating risks but also in strategic planning, ensuring that a company is prepared for uncertainties and can respond effectively to challenges that may arise.